Monday, Feb 21, 2005
Monday, Feb 21, 2005 |
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NEW DELHI, FEB. 20. With the telecast rights for the money-spinning India-Pakistan cricket series still undecided, Zee Telefilms has shot off a letter to the Board of Control for Cricket in India (BCCI), urging it to "leave the unpleasantness behind" and find a way to sort out the contentious issue.
Solution sought
Addressed to the new BCCI chief, Ranbir Singh Mahendra, the letter, written by the Zee Chairman, Subash Chandra, makes a fervent plea for a "reasonable resolution" to the rights imbroglio which threatens to cast a shadow over the series, set to kick off in a little more than a week's time. "Now that a new team has taken over, we were wanting to explore the possibility of a reasonable resolution of the issue of the telecast of TV rights," Mr. Chandra said in the letter. The case is currently being heard in the Chennai High Court, which has restrained the BCCI from taking any decision on the rights till further notice.
Highest bidder
It may be recalled that Zee had emerged as the highest bidder for rights for the matches to be played in the country before the issue got entangled in a legal battle following objections by rivals ESPN-Star Sports (ESS). The letter also sought to dismiss ESPN's charge that it did not have prior experience of broadcasting cricket matches. "Zee, a multi-crore broadcaster with a bouquet of 23 channels in its network ... and which has spent 12 years in the business of broadcast across the globe, cannot be considered a weak contender by any means in cricket," it stated. The letter also questioned the bidding process adopted by the BCCI. "Indeed if ultimately the contract has to be given after `negotiations,' the bidding process is then compromised. The BCCI has great responsibilities of differentiating between those with a mercenary approach towards cricket and those who are interested in the welfare of the game." PTI
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