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Spotlight on marketing of rural products

By Our Staff Correspondent

NEW DELHI, FEB. 24. Calling upon the corporate sector to lay emphasis on marketing of rural products, the Union Rural Development Minister, Raghuvansh Prasad Singh, today said that while the world was looking at the Indian market, there was no market for the rural products within the country.

Releasing a monthly magazine, "Rural Business India", Mr. Singh said the corporate sector could not survive in isolation and needed to promote and create a market for the rural products. "It is said that Chinese-made Ganesha idols have flooded the Indian markets because of their good marketing strategy," he noted.

Mr. Singh said unless the rural India developed, India could not progress. We have to remove unemployment, poverty and backwardness from the villages to present India as a developed nation, he said.

Towards this, Mr. Singh said he had met the Finance Minister at least three times to impress upon him to increase the budgetary allocation. "We want our budget to be more than that of Defence Ministry," he said adding that since the issue involved the poor people, it would take time to finalise. The Ministry has also asked the Finance Minister for more loan facilities to the rural sector.

Meanwhile, he said, the initiative of training 10 lakh rural youth for skill upgradation would be launched on March 7. Also, the Rural Development Ministry's task force for training one crore youth would be submitted by the month-end.

Ruling out taxation on agriculture farmers, Mr. Singh said though the Kelkar Committee had recommended taxing this sector but the report is yet to be implemented and unlikely to be implemented in the near future.

On the National Fund for Rural Development, started some years ago, Mr. Singh it was being reviewed. He said the corporate sector has contributed Rs 10 crores towards the Fund but it was disbanded then. "However, it is being reviewed."

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