The Hindu : Business : Tata unveils `Xover' at Geneva

Online edition of India's National Newspaper
Wednesday, Mar 02, 2005

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Business

Tata unveils `Xover' at Geneva

GENEVA, MARCH 1. In a bid to make further inroads in the global market, Tata Motors today unveiled the `Xover,' a `crossover' vehicle concept, showcasing the company's commitment to innovate and gear up for newer technologies. Presenting the vehicle at the 75th Geneva Auto Show, the Tata Group Chairman, Ratan Tata, said it represented the company's idea of a modern crossover, a strong emerging segment globally.

"The Tata Xover demonstrates Tata Motors' desire and commitment to innovate and address new market segments,'' Mr. Tata said.

This is the eighth straight year Tata Motors shares space with bigwigs such as General Motors, Ford, Toyota, Honda and BMW at the auto show. About 900 brands from over 30 countries are displaying products and launch of new models and unveiling of futuristic concept cars is expected at the event, which ends March 13. — PTI

Concept car

Our Mumbai Correspondent writes:

The Tata Xover concept car, unveiled at the Geneva Motor show, will now go through stages of the concept.

Speaking to The Hindu from Geneva, V. Sumantran, Executive Director, Passenger Cars Division, Tata Motors, said, "The introduction of the cross-over concept car essentially does two things: firstly, it gives us a chance to gauge public reaction and feedback and secondly, it gives us a chance to explore new ideas for new vehicles.''

The crossover has features of an sport utility vehicle, a car and the versatility of a multi-purpose vehicle (MPV). It is much larger than the Tata Indigo Marina, which is in the UV platform.

Tata Motors would take a call on the possibility and viability of producing the car commercially only at a later stage.

"Typically from this stage of concept, provided everything is approved, it would take 2-3 years to come to market,'' said Mr. Sumantran.

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