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`Madurai can create brands for U.S. market'

By Our Special Correspondent

MADURAI, MARCH 14 . Ravi Candadai, Consul for Public Affairs, American Consulate, Chennai, has called upon Tamil Nadu exporters to think of multiplying Indo-U.S. bilateral trade, which now stands at $ 20 billion a year.

Madurai is strategically positioned to create brands to attract the U.S. market. Indian industry is capable of producing world-class brands. He wants smaller cities such as Madurai to occupy the space now taken by Chennai and Visakhapatnam.

"The temple brand is something nobody else can give", he said speaking at a seminar, `Business with USA-Madurai Meet 2005,' here on Friday.

Mr. Candadai wanted exports from rural India. Indians enjoyed tremendous goodwill in the U.S. The industrialists should strive for partnerships with their American counterparts to strengthen the centuries-old relationship between the two countries.

`Taxation an obstacle'

Listing the obstacles to improving bilateral trade, he said the "cobweb of taxation in India" needed to be cleared. The obstacles were strengths to exporters who could tap the Latin Ameican markets initially to gain entry into the U.S.

At the seminar, organised by the Indo-American Chamber of Commerce, the highlight was a panel discussion on `Positioning Tamil Nadu as the leading partner for trade and investments with the USA'.

Industrialists including P.R. Ramasubrahmaneya Rajha, chairman, Ramco Group; R. Dinesh, executive director, TVS and Sons; R. Veeramani, chairman, Gem Granites, and R. Rajalakshmi, director, Software Technology Parks of India, took part.

They said an innovative and cost and quality-conscious entrepreneurial mindset would help the State get beneficial trade experience with the U.S. Madurai and the southern region could build on their strengths in textiles, information technology, IT-enabled services, health tourism, engineering goods and automobile parts.

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