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Tata Tele inducts Sania as brand ambassador

By Abhijit Sen Gupta

HYDERABAD, MARCH 17. Tennis star Sania Mirza has been inducted as the new brand ambassador of Tata Indicom.

Ms. Sania also unveiled the Sania Fone, which is a limited edition of the Signature Series of handsets that is being launched by the company.

Prabhat Pani, Chief Operating Officer of the Andhra Pradesh and Karnataka circle of Tata Teleservcies, said Ms. Sania, who is now ranked 77 in the world, reflected the image of a new brand of successful young people of India and this was also the identity that the brand wished to establish.

"I am really happy to be a part of the Tata Indicom family and I look forward to a long association with it," said Ms. Sania.

Asked whether her activity concerning endorsements would not get in the way of her game she saidshe had already clarified this point several times and reiterated that if she felt that her game was suffering she would stop doing more commercials.

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