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Amrita TV to begin telecast from April 14

By Our Special Correspondent

THIRUVANANTHAPURAM, APRIL 6. The Malayalam television channel scene is going to face a fresh round of competition with the formal launch of Amrita Television on April 14.

Addressing a press conference here today, Mr. Sudhakar Jayaram, chief general manager of Amrita Television, said that the channel would be different from others in terms of technology, connectivity, teamwork and outlook. The channel would start beaming programmes, with the first one being the live telecast of Amrita film fraternity awards.

Amirta Television has acquired the MPEG/IMX format for production and post-production of programmes and the latest technology in visual media providing excellent colour reproduction ensuring comfortable viewing experience, he said.

The channel's new studios and newsroom facilities are fully automated, with fibre-optic connectivity across the country.

Socially responsible

The channel would promote value-oriented and socially responsible programmes, without compromising on the tastes and preferences of audiences.

It would have a blend of entertainment and information from talk shows to musicals, serials, feature films news and current affairs, documentaries, and interviews for children and elders.

He said the channel would utilise INSAT 2E/APR 1 satellite for transmission having wide beam footprint covering the whole of Asia from Japan to Gulf countries, Australia, Europe, and North America.

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