Online edition of India's National Newspaper
Saturday, Apr 16, 2005

About Us
Contact Us
Tamil Nadu
News: Front Page | National | Tamil Nadu | Andhra Pradesh | Karnataka | Kerala | New Delhi | Other States | International | Opinion | Business | Sport | Miscellaneous | Engagements |
Advts:
Classifieds | Employment |

Tamil Nadu - Tiruchi Printer Friendly Page   Send this Article to a Friend

Puthanatham yet to tap its economic potential fully

R. Krishnamoorthy

TIRUCHI: : Keeping in sync with trend, Puthanatham, a small town in Manapparai taluk in the district, has earned a niche in production of readymade garments in Tamil Nadu.

Though being ranked among Madurai, Thalavaipuram in Virudhunagar district, and Puthiamputhur in Tuticorin district, Puthanatham is yet to tap the fullest economic potential in the readymade garments sector to the maximum. Huge chunk of garments made here meets export parameters, the absence of an export unit here is what defies logic. Entrepreneurs here are content with the demand for the products within the country.

Interestingly, Manapparai lies in the parliamentary constituency of Karur, which is an export hub. But it is over 100 km away from the town. Though the entrepreneurs agree that an export unit in the town will be of collective benefit, there is no meeting point between them owing to the simmering competition at the local level. What is missing here is a cluster-based approach to branding the products, and attractive packaging, which are essential for a leap in value addition.

Ironically, there is no dearth of entrepreneurial instinct. More than 50 entrepreneurs, each providing employment to an average of 10 tailors, are involved in manufacture of churidars and children's apparel, which are procured by established textile houses throughout Tamil Nadu. Barring jeans and shirts, the rest of readymade apparel is manufactured here in plenty. The latest designs of short churis and children's apparel, are manufactured here by well-experienced tailors, who had inherited the professional expertise traditionally down an ancestral lineage. Entrepreneurs here make to and fro trips to Mumbai, at least twice a month, to learn the patterns in demand. They procure the cloths of poonam, synthetic, and cotton varieties, also from Surat and Ahmedabad, besides Mumbai. Using the patterns, they adapt the manufacture of their products to an ebullient mix of fashion and local requirements based on social ethos. Most of the entrepreneurs here are regular subscribers of Mumbai-based fashion magazines, such as Chirag, Kiddy, and Pooja.

Of late, frontline textile houses in Tiruchi and neighbouring districts too have begun to make a beeline to Puthanatham. "The quality of our products has prevailed. There is an accelerated demand for our products during the festival season. It will be interesting, perhaps, a little shocking, for customers to know that the products procured here are sold with a 40 per cent profit margin in the city showrooms," noted a front-ranking entrepreneur.

A collective approach by entrepreneurs at this juncture, with an eye on exports, will certainly be rewarding.

Printer friendly page  
Send this article to Friends by E-Mail

Tamil Nadu

News: Front Page | National | Tamil Nadu | Andhra Pradesh | Karnataka | Kerala | New Delhi | Other States | International | Opinion | Business | Sport | Miscellaneous | Engagements |
Advts:
Classifieds | Employment | Updates: Breaking News |


News Update


The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2005, The Hindu. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu