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Henkel enters hair colorant segment

CHENNAI: Henkel India has entered the home use hair colorant segment with the launch of two new brands — Schwarzkopf `Silkience' and Schwarzkopf `Palette'. With this launch the company expects a growth of 12 per cent to its topline. The Managing Director of the company, A. Satishkumar, said in a release that the hair colorant segment was the second major international brand launch after Fa. The products are priced at Rs. 399 and Rs. 99 respectively.

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