The Hindu : International : Wall Street Journal to go tabloid

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Wednesday, May 11, 2005

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International

Wall Street Journal to go tabloid

LONDON: The Wall Street Journal (WSJ) Europe is following in the footsteps of the London Times, switching from broadsheet to tabloid format from October. WSJ Europe and its Asian counterpart will both change to tabloid from October 17 in a move that will also see the two titles more closely aligned with wsj.com. The switch will allow the papers to offer more pages of colour advertising, including the front page for the first time. Dow Jones, the publisher of the WSJ, is also promising more regionally specific content, more stories in the European and Asian editions and fewer pieces that ``turn'', or run over from one page to another. As part of the tabloid switch, a number of WSJ news posts at its European head office in Brussels and Asian base in Hong Kong will be relocated to the United States, where the paper is expanding its staff in preparation for the launch of a weekend edition in September. WSJ Europe has a circulation of just over 86,000, while the Asian edition of the title sells nearly 81,000 a day.

- Guardian Newspapers Limited 2005

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