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Friday, May 20, 2005

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A new supplement

KOCHI: The Hindu will launch a new weekly editorial supplement, Property Plus, from May 21.

Each Saturday, it will feature tips and pointers concerning trends in the real estate market, housing, architecture, interior decoration, construction technology and materials and related areas. Key industry trends and events, topics of contemporary interest, elements to aid convenient lifestyles, aspects to watch out for: these will be some of the focus areas. Tips to improve living spaces, to impart charm, style and panache to homes and business spaces, to make the best out of limited spaces and find cost-effective and durable solutions to growing urban needs, will be available in the supplement. Issues pertaining to regional development will be explored.

The all-colour supplement is also expected to provide advertisers with a focussed forum to present their offerings in the sector. Industry sources have expressed the hope that it would turn out to be a unique weekend niche platform where reader attention could be exclusively engaged in a specialised marketing context and in a feel-good ambience in a relevant sub-regional territory.

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