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Dabur eyes 15 p.c. market share in oral care

NEW DELHI: Having acquired Balsara, Dabur India is set to enhance its share in the oral care market to 15 per cent while tapping the U.S. and Western European markets in the private label business. As part of this strategy, the company on Tuesday signed Bollywood actor, Vivek Oberoi, as its brand Ambassador for integrated Dabur and Balsara oral care portfolio, Dabur India CEO, Sunil Duggal, said while interacting with media persons.

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