The Hindu : International : End-to-end digital film solution, courtesy Indian brains

Online edition of India's National Newspaper
Friday, Jun 17, 2005

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International

End-to-end digital film solution, courtesy Indian brains

Anand Parthasarathy

500 cinemas to godigital by November

A. K Sheth, DG2L's CEO with the end-to-end digital cinema solution showcased at the BroadcastAsia show in Singapore.

SINGAPORE: A cinema technology provider, fuelled by Indian brains, has developed the first end-to-end Digital Cinema Distribution and Presentation system.

The solution has been picked up by a Mumbai-based theatre franchise network to create what is possibly the biggest digital cinema deployment anywhere — 500 screens between now and November.

A.K. Sheth, co-founder-CEO of DG2L Technologies which has its registered office here, headquarters in New York and a development centre in India, told The Hindu on Wednesday that the solution would harness satellite links to transfer the content of the feature film from production house to theatres, where a special encoder-processor unscrambled the signal and delivered it to the digital projector.

The system uses the MPEG-4 format and while the version being deployed in India is the so-called e-cinema, it will also meet standards like the "2K" digital cinema.

Sanjay Gaekwad, CEO of the United Film Organisation, explained on the telephone that 500 units of the DG2L system had been ordered and the first digitally equipped theatres would go on stream by mid July while the entire deployment, including about 300 theatres in South India would be ready to go digital by November.

The satellite link would be provided by Hughes Escorts Communication DG2L engineers.

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