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Children's channel ties up with U.N.

Staff Reporter

MUMBAI: A television channel for children, Nickelodeon, announced its tie-up with the United Nations to take forward the Millennium Development Goals (MDGs). Former Miss Universe 2000 and actress Lara Dutta is lending her voice for the campaign.

The MDGs are part of the Millennium Project launched by U.N. Secretary-General Kofi Annan in 2002.

It attempts to address and solve issues related to poverty, hunger, disease, illiteracy, environmental degradation and discrimination against women by 2015.

Broadcasters such as MTV, Nickelodeon, BBC, TV5 and Television Espanola will support the Millennium Campaign, to spread awareness about the Project, Nickelodeon said.

Child-friendly campaign

Nick's efforts in India titled "NICK 2015" will have Ms. Dutta's voice for a child-friendly campaign that will go on air by the end of this month.

Speaking to the media, Ms. Dutta said: "I have been involved with the U.N. earlier as well. Celebrities should use their names and status for such causes like Amitabh Bachchan has for the cause of polio."

The channel also has a website — www.nick2015.com — which allows children to petition and express their problems or concerns.

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