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NDPL begins an innovative plan

Sujay Mehdudia

Appoints 300 brand ambassadors for better consumer interaction


  • Ambassadors include prominent citizens, intelligentsia, social workers
  • Complaints, problems by the ambassadors to be addressed on a priority basis
  • Simple procedure for sanction of additional load

    NEW DELHI: Having performed extremely well as far as achieving its revenue targets are concerned, the North Delhi Power Limited (NDPL) is now planning to achieve new levels of consumer satisfaction during phase II. It has embarked on an innovative plan to appoint NDPL brand ambassadors from among prominent citizens of the area for a better interface.

    In the first phase of the programme, NDPL plans to appoint 300 such ambassadors in the area from among the prominent citizens, intelligentsia, social workers and those working for the community.

    The exercise is aimed at ensuring a new kind of interaction between the consumers and the top executives of the company to know the problems and issues faced by the consumers and how best they could be resolved by joining hands together.

    These 300 ambassadors would be those who are well connected with the people of the area and enjoy their respect.

    Ambassadors selected

    According to the NDPL CEO, Anil Sardana, a list of prominent persons has already been drawn up and listed officially. These ambassadors would be given the landline as well as mobile phone numbers of all the senior NDPL officials and also have the facility of hotline and green channel where their complaints, problems or issues raised by them would be addressed on a priority basis.

    These ambassadors would hold regular interactions in their area with the residents as well as various other consumers and give a feedback on the various aspects of the power situation.

    "This is a new step to establish connectivity with the people of the NDPL area. We will be holding regular workshops and sessions with all these ambassadors once every two to three months and I would myself be addressing them during these sessions,'' he added.

    Stating that consumer satisfaction and further improvement in services was the motto of Tata Company, Mr. Sardana said improving interaction and relations with the consumers was their ultimate aim.

    Better service

    The effort was to reach out to the consumers and not have them running around the NDPL offices for getting their work done. The feedback given by such ambassadors would also help the organisation plan for various areas and provide best of services.

    Asked if this would also include checking incidents of theft and increasing consumption load, Mr. Sardana said everything that was connected with supply, distribution and consumption of power would be covered.

    As far as sanction of additional load was concerned, Mr. Sardana said under the new scheme started by NDPL, the consumer does not need to come to its office and instead a team of NDPL volunteers would visiting their premises with load enhancement forms.

    Those wanting an increase in the load would be required to fill up the form and return it to the same person or put it in any of the drop boxes across the Capital. "The NDPL officials will automatically act on the information given in the form and load enhancement would be done without the consumer having to visit the NDPL premises. This painless and clinical exercise has already been introduced and is bearing good results,'' he added.

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