Andhra Pradesh - Hyderabad   

Suresh Reddy turns PR guru

Staff Reporter

HYDERABAD: The Office of the Assembly Speaker needs a Public Relations Officer.

How bad is the requirement one does not know, more so with an articulate Speaker holding office. But, Speaker K. Suresh Reddy himself insists that without a PR man, information would not be disseminated the way it should be presented, read and understood.

"The realisation dawned on me that the PRO post has been vacant. I came here to choose one," he said, instantly winning over the PR professionals at the national convention on `Corporate Communications' here on Friday.

Inaugurating the two-day convention on the theme, `Beyond Words', Mr. Suresh Reddy said communication was all about convincing and winning people over. "Public relations has come a long way from an age of hardly any communication to the era of on-line information explosion", he said. Yet technology could only be a facilitating tool and it was for the PR man to deliver it meaningfully.

New slogan

With the Parliament and Assembly sessions going live on television, he said the day was not far off when people would pose questions virtually to a House in session through the broadband technology. "Go to a village and utter broadband like Nasscom does, it doesn't ring a bell. But try talking in the language of people. Show them how petitions can be sent through broadband to reach their MLAs in the House instantly. And then coin the slogan, `Roti, Kapada and Broadband', it would be an instant hit, said the Speaker turning a PR guru.

The PR professionals could play a role in social, development and environment issues too, he siad.Mr. Reddy, holding court, had every one in splits when he admitted, "I am the Speaker, but there are many loud `Speakers' in House. I communicate without much speaking," he quipped.

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