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Blaupunkt plans to open 20 branded outlets

Company estimates organised sector market for car stereos at Rs. 240 cr.

RETAIL DRIVE: The Managing Director of Motor Industries Co., Albert Hieronimus (right), with the General Manager, Blaupunkt, Sales Aftermarket, APAC Region, Vedat Guergeli, launching Blaupunkt brand shop in New Delhi on Thursday. — Photo: S. Subramanium

NEW DELHI: Seeking to increase its 21 per cent market share of the estimated Rs. 240 crore organised car stereo market in India, German car music system maker Blaupunkt is getting into a retail expansion drive.

"We have set a target of opening 20 exclusive branded retail outlets in India by the end of this year," Blaupunkt General Manager, Sales and Marketing, Asia Pacific, Vedat Guergeli, told reporters here. The company opened its fourth branded outlet in Delhi on Thursday.

Mr. Guergeli, however, declined to comment on the investment figures that the company intended to put in for the retail expansion.

"These are done in collaboration with our business partners," he said, adding that the company was looking at sales of $10 million (about Rs. 44 crore) in India this year.

Ajay Sahney, Deputy General Manager, Blaupunkt in India, said the company was looking at maintaining its 15 per cent sales growth achieved last year.

The turnover of the company in India touched Rs. 35 crore last year, he added.

Mr. Sahney said the car stereo market in India was estimated at Rs. 600 crore, of which the organised sector comprises 40 per cent. "We have a market share of 21 per cent in the organised market, and since we are growing twice the rate of overall industry growth we hope to increase our market share substantially,'' Mr. Sahney said.

At present, the company is an original equipment supplier to Tata Motors, General Motors India and Reva Electric Car Co. While 75 per cent of its sales in India comes from after-market, 25 per cent comes from original equipment supply. — PTI

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