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Toyota plans new projects

Special Correspondent

Aiming at 10 p.c. market share in five years

CHENNAI: Toyota Kirloskar Motor requires at least two more models to stay on course to hit the target of ten per cent market share in the next five years.

In six years since its inception, the company has garnered a market share of five per cent.

Stating this, Atsushi Toyoshima, Managing Director, said the company was currently studying what models should be brought to India and when. He said a decision would be taken on these `soon' without committing any timeframe.

He said the recently launched Innova was doing well and sold 18,000 units across the country. In Chennai, 1,000 Innova vehicles had been sold, he said. The capacity of the Karnataka unit was raised to 60,000 units from 45,000. The plant, he said, was currently working to full capacity. "We want to increase capacity. We are still studying on this,'' he said.

Mr. Toyoshima said the company invested close to Rs. 500 crore on Innova. Queried on the small car project, he said the company had undertaken a study. "The study is yet to be concluded,'' he added. To a question, the Managing Director said he preferred multi-location plants. In this context, he pointed to the Toyata's multi-location strategy in the U.S.

To a question, he said the A (Maruti 800) and B (Santro) segments had growth potential. The `A' segment especially had the potential what with only 0.1 per cent of the Indian population bought cars. "I am looking for someone who can come out with a good car in the A segment,'' he added.

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