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HP showcases hi-tech printers

N. Nagaraj

Incorporate breakthrough in inkjet printhead architecture to cover larger area

SINGAPORE: HP showcased its first printers based on its new scalable printing technology (SPT) at its regional media event here on Tuesday. The new printers based on this technology include the world's fastest home photo printer as well as the world's fastest desktop colour business printer. The printers are expected to be available in India in October.

"Today marks a milestone in HP's 21-year printing history and raises the bar for price/performance around printing in the home, in the office and for the entire industry needing digital prints,'' said Chris Morgan, Senior Vice President, Imaging and Printing Group, HP Asia Pacific and Japan.

The HP Photosmart 8230 photo printer is designed for consumers who want to print large volumes of photos quickly and unattended, in the convenience of their homes. The printer features six ink cartridges with new HP Vivera ink formulations and a separate printhead, producing photos and text at blazing speeds — 4 x 6-inch photo in 14 seconds. The HP Officejet Pro K550 is a printer designed to deliver superior colour and laser-like quality text, all at up to twice the speed and 30 per cent lower colour cost per page compared to competitive colour laser printers and 25 per cent lower B&W cost per page compared to competitive mono laser printers.

"HP's scalable printing platform guarantees high volume printing customers' high performance printing through new levels of speed, coupled with reliability, quality and fade resistance that HP is known for,'' added Chris Morgan.

HP's new technology is a breakthrough in the architecture and manufacturing of the inkjet printhead — more and more nozzles can be added to the printhead and adding nozzles is like wielding a broader (or wider) brush - one stroke will cover more surface area. It also provides for more detail.

The technology is based not just on new design but also on a new manufacturing process — the printhead components are fabricated as one unit using a photolithographic process rather than welded together in post production as is traditionally done. This allows for more precise alignment of the components, which results in better quality prints.

The technology and the resulting range of products are a result of a strategic investment of $1.4 billion over five years. Chris Morgan said, "This technology is the next stage in our business transformation — the master key that allows us to maintain leadership in current markets and unlocks new opportunities where customers need to do high-volume printing, like retail photo kiosks.''

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