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Tamil Nadu - Coimbatore Printer Friendly Page   Send this Article to a Friend

`Ban ads on rear side of buses'

Staff Reporter

They diverted the attention of vehicle-users, says consumer forum



DECEPTIVE: Coimbatore Consumer Cause has sought a ban on display advertisements in huge sizes with catchy slogans and pictures at the rear of buses since they are diverting the attention of motorists plying behind. - Photo: M. Periasamy.

COIMBATORE: The Coimbatore Consumer Cause has urged the Government to consider imposition of a ban on display advertisements in huge sizes with catchy words and pictures on the rear portion of buses.

In a memorandum to the Home Secretary, the Secretary of Coimbatore Consumer Cause (CCC), K. Kathirmathiyon, said that such display advertisements in huge sizes with catchy slogans and "luring pictures" proved to be a cause for concern since they were found to be diverting the attention of motorists and drivers of vehicles plying behind them.

He said that under rule 343 of Tamil Nadu Motor Vehicle Rules, the transport authorities were authorised to issue permit for advertisements in stage carriages inside the vehicles and rear portion of the bus on the exterior for a prescribed fee. Earlier, it used to be advertisements for a social or a public cause with a message, when the State launched a campaign on crucial issues like family planning, AIDS prevention and health care. But today, commercial interests have overtaken and commercial houses are extensively using this provision.

Attractive colours

These advertisements invariably had attractive colours, slogans and pictures of film stars diverting the attention of the motorists plying behind such TNSTC and private buses.

Though it fetched substantial revenue for the transport corporations, this revenue came only at the cost of road-safety of several thousand motorists.

Hence there was a pertinent need to review the rule and make certain amendments, he said.

Concern over hoardings

If the motorists at the back were lured at the bus stand and at signals, there was no harm. The positioning of such advertisements invariably diverted the attention of the motorists and made them lose their concentration leading to accidents, Mr.Kathirmathiyon said.

Without compromising on the revenue earned, advertisements could be permitted inside the bus to catch attention and definitely would not divert the attention of any motorist on the road. He also expressed concern at the increasing violation in terms of hoardings along the roads and at road junctions and signals, which ended in diverting the attention of drivers.

Mr.Kathirmathiyon suggested that the Government could bring in suitable amendments to the Tamil Nadu Motor Vehicle Rules banning advertisements on the rear portion of the buses.

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