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A camera for the masses from Jindal Photo

CHENNAI: Aiming at enrolling new users into photography, Jindal Photo, the marketing and distributing company for Fujifilm in India, has launched Fujifilm Crystal 12, a new entry level camera. Priced at Rs. 395, the new product is a point-and-shoot 35 mm camera with built-in flash. Amber Paintal, Head, Advertising and PR, said the company was embarking on an aggressive marketing strategy as there is a huge potential for enrolling the `first level' consumer base by making cameras affordable to the masses.

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A camera for the masses from Jindal Photo

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