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Conference on publishing in South Asia from today

Special Correspondent

NEW DELHI: Challenges faced by the print media and technical advancements in publishing will be discussed at the two-day 13th annual Ifra India conference beginning here on Wednesday.

The conference — billed as South Asia's premier event for the publishing industry — will be attended by senior executives from all leading newspapers of India, Sri Lanka, Pakistan, Bangladesh and West Asia.

While participants will discuss strategies for success in a competing media environment in general, much attention will be paid to specific issues, including advertising and printing technologies. At the Publishers' Forum, Editor of The Times (London) Robert Thomson will present a case study on how his paper was transformed from full-size broadsheet to tabloid and the issues that were factored in while making the change.

Another presentation will be by the Editor-in-Chief of Post Publishing Co. Ltd., Bangkok, Pichai Chuensuksawadi, who will talk on the launch of Post Today; particularly from the perspective of attracting young readers.

Prominent Indian participants at the conference — co-sponsored by the Indian Newspaper Society — include Joint Managing Director of The Hindu N. Murali, Director of the Dainik Bhaskar Group Pawan Agarwal, Managing Director of Mid Day Multimedia Ltd. Tariq Ansari and Joint Managing Editor of Sakal Papers Ltd. Abhijit Pawar.

Ifra is the world's leading associations for media publishing, with more than 2,000 publishing companies and suppliers to the industry as its members. Founded in 1961 as the International Newspaper Colour Association (INCA) by three publishers in Belgium, Germany and the U.K. to promote and improve colour printing in newspapers, it subsequently became INCA-FIEJ (Federation Internationale des Editeurs de Journaux) Research Association (Ifra).

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