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Children thriving on expensive gifts

Staff Reporter

Good performance brings them pricey gadgets

BANGALORE: Thirteen-year-old R. Madhav's mid-term assessment shows that he is among the top three in his class. Now, after working hard for weeks, he feels he can afford to relax a little. Madhav had reduced his playtime and almost stopped watching TV of his own accord.

It is not that he was ever a bad student. He never had to work very hard to do well. Then why did he shut himself up and slog? To make his parents gift him an iPod (a brand of portable digital audio players).

Madhav's parents, both software professionals at a multinational company, had promised him to get him the gadget if got straight `A's this term. And since then, he had only one aim: study hard and get that gift.

Sheila Prakash, an 11th standard student, has been promised a brand new cellphone if she continues to do well in her coaching classes. The tall and lanky girl, who studies in an international school in the city, is really excited about the prospect of owning a cellphone. "I am thinking of asking them (her parents) to buy me a new Nokia phone. I keep browsing the Internet to see what new products have come to the market," she says.

Parents, especially those in double-income families, are resorting to motivate their children to fare well in studies and sports by promising them high-end electronic gadgets.

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