HYDERABAD: Pitching a product in the consumer's mind with delightful displays, attractive billboards and eye-catching packaging is the work of printing, packaging and signage industries.

As shopping changes from `a-product-buy' to `an- experience-buy' practice, it spells business growth for these industries, say organisers of the Hyderabad International Print Pack 2005 and Sign Show 2005.

This twin exhibition from November 18 to 20 at the Hitex grounds, will not only be a single source of information for industry, but will also reflect the emerging convergence between printing and signage.

"For the two lakh print professionals in the State this is an ideal platform for building vendor relationships, generating potential customers, launching business deals, collaborations and gathering information and witnessing latest technologies," V. Ramana, Managing Director of Villart Exposition, the organisers told the media on Tuesday.

Upbeat

D. Ramachandran, from Solus Media, one of the co-sponsors said that shopping malls are expected to grow from the present capacity of 98 all over India to 350 by 2008.

Besides, the demand for holograms and bar coding products was also growing. Some 150 exhibitors like

Auto Print Machinery, Coimbatore, CD Point, Nagpur, Press Ideas, Negi Signs, 3 D Mac Infotech Pvt Ltd, Singapore, Exon Lasers are expected to participate in the three day event.

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