The Hindu : Karnataka / Bangalore News : Taking Indian ideas to the West

Online edition of India's National Newspaper
Wednesday, Oct 05, 2005

Karnataka

Karnataka - Bangalore

Taking Indian ideas to the West

Staff Reporter

Management methods should reflect the ethos of the country: Arindam Chaudhuri

MANAGEMENT GURU: Arindam Chaudhuri

BANGALORE: He may have counted his chickens before they hatched. How else can you explain the failure of the much-publicised movie "Rok Soko Tho Rok Lo", which used all the management tricks prior to its release? That aside, he continues to dream. Referred to as the "management guru", Arindam Chaudhuri, author of The Great Indian Dream, is an eternal optimist who believes that management principles hold the key to success.

Foraying into event management involving mega bucks, it is Mr. Chaudhuri's company, Planman Consulting, that brought the Danish music group "Michael Learns To Rock" (MLTR) to perform in Bangalore. Enthused by the response, the company is planning to bring more music groups to India. Also on the anvil is the promotion of movies that are different from the "Bollywood kind". "Dosor", a Bengali film starring Konkana Sen, is to be released shortly. This black-and-white film explores the darker side of human nature.

For this management wizard who holds a Master in Economics degree from Madras University, the application of management principles should reflect the ethos of the country. "We do not have to borrow everything from the West. We have our own strengths. Indian culture demands a long-term relationship with employees," he says. Branches of the International Institute of Planning and Management (IIPM), which he heads, will soon be set up in London and New York as part of his bid to "globalise the Indian management thought".

Mr. Chaudhuri says the key to effective management and enhanced levels of employee participation is improving "human behaviour". "There is a need to divide responsibility and delegate work. Most importantly, there should be a culture-centric approach in the workplace," he says.

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