Tamil Nadu   

Festival-crazy marketing

Not only garments but also consumer durables are sold at a discount or rebate or concession, however one prefers to call it, in view of the festival season.

Sales outlets adopt smart strategies to reach customers through various campaigns. They deploy people to distribute pamphlets containing information on the range of products and attractive discount rates offered. And to ensure that the pamphlets are distributed to the target customers, they insist that the campaigners note down the addresses of the families they approach during their door-to-door promotions.

Printer friendly page  
Send this article to Friends by E-Mail

Stories in this Section

Firing on all cylinders
Self-Help Groups hone marketing skills
He gets to act with Suriya in `Aaru'
Helping have-nots with a big heart
Rewarding them with award on the right day
An evening of Rafi at the Music Academy
Gearing up for a grand celebration
Closer to home now
Yoga for healthy body and calm mind
Seminar on spoken English
Festival-crazy marketing
Separate board for fisheries sought
Briefly

Copyright © 2005, The Hindu. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu