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Trigger studio store opened

CHENNAI: Trigger, a leading mid-segment denim brand in India, has opened its first studio store at the Coimbatore airport. Conceptualised as a novel branding idea, the studio store will showcase the new face of Trigger as a `youth icon brand' and its latest product range. By the end of December, Kochi, Hyderabad, Mumbai and Bangalore airports too will have Trigger studio stores, says a release.

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