Andhra Pradesh - Vijayawada   

Managers asked to change attitude

Staff Reporter

Persons holding the management posts have to change the psychology of their organisations and create a structure as flexible as amoeba

VIJAYAWADA: Dean of the Administrative Staff College of India B. Kinnera Murthy on Saturday underlined the need for a change in attitude, behaviour and thinking of management personnel to keep pace with the developments in the global market.

"Persons holding the management posts have to change the psychology of their organisations and create a structure as flexible as Amoeba. Otherwise, it is very difficult to sustain in the market," she said.

`Population is a boon'

Prof. Murthy was delivering keynote address at a seminar on "Change Management in Indian Organisations," organised by the Department of Commerce and Business administration of P.B. Siddhartha College of Arts and Science here.

India is one among the four developing countries - the three others are Brazil, Russia, and China - and it is marching ahead to become a superpower by using its human resources.

Population was a bane to India a decade ago, but now it has turned out to be a boon for the country's development, she said adding that it was a classic example to prove the power of change.

There are many challenges before the younger generation, as there are many opportunities and threats in the pipeline for them.

"There is a mass movement for career opportunities and you will have a long-term competitive advantage. But, youth have to shape themselves to fit into the shoes by improving global skills," she said.

Referring to India's advantages to become a superpower, Prof. Murthy said that younger, population, knowledge of English language, acceptability to innovation, business environment, democracy and political freedom would help the country achieve its goal.

`Consumer is the king'

At the same time, she said, poor infrastructure and impact of HIV/AIDS proved to be the disadvantages.

She said that customer ruled market in the 21st century, as the global market widened his choice and enhanced his bargaining capacity. Even the brand leaders like LG had changed their style of functioning and began giving top priority to customer satisfaction.

Thinking of competitive advantage, mass customisation and social responsibility were the strategies for corporate change. "One must understand the change to survive in the global competitive arena. If you follow the change mantra, you will become an exponent in your field," she said.

President of the Siddhartha Academy of General and Technical Education B. Rama Rao presided over the session. Senior Manager of Chennai Petroleum Corporation Limited O.J. Stanley, head of the human resources department of Hyderabad-based GMR group C. Srinivasan, director of Siddhartha P.G. Centre K. Saraswathi, head of the MBA department L. Anuradha were present.

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