The Hindu : Karnataka / Bangalore News : A photographer who made it good Down Under

Online edition of India's National Newspaper
Monday, Oct 31, 2005

Karnataka

Karnataka - Bangalore

A photographer who made it good Down Under

Special Correspondent

ACE PHOTOGRAPHER: Nadish Naoroji — Photo: K. Bhagya Prakash

BANGALORE: He was a typical Bombayite he says. The name Mumbai had still not come into use when he left its shores 15 years ago for Australia. Now his digital design technology training firm has grown enough to be represented at the Bangalore IT.in. The technology will soon be taught at learning centres here.. Nadish Naoroji recalls his student days at Cathedral School and Sydenham College in Mumbai with happy memories, and also his stint as a photographer with some leading advertising firms.

He still remembers taking his early transparencies to an agency and how the top people there laughed heartily after seeing them "because they were exactly what they were looking for and were about to assign an expensive, established photographer to do it for them,'' he was told.

The assignment naturally followed.He photographed advertising campaigns for Piramel Mills and for Lakme, some featuring his then wife and top model, Shyamolie Varma. Many are still remembered in the ad circles.

"By 1990, I was restless enough to start a new life in Australia. It was not the best time; that country was going through an economic recession and people told me I was making a big mistake. I was after all going from a busy life to one of almost no work,'' he says. He possessed some experience in digital imaging and had the foresight to see that digital photography and printing will be the future. He was among the first to start using digital photographs for professional work.

High technical skills are needed for digital "colour management" so that a reproduction is as good as the original, Naoroji says.

This colour management technology is the mainstay of the courses his Blended Learning International is offering.

Digital imaging has wider applications beyond photography, printing and publishing, he explains. Among his key clients are the National Library and National Archives of Australia and the National Museum.

"An important old record such as Captain Cook's Journal needs to be preserved and yet shared with historians and scholars. Imagine such fragile old paper being handled by many and instead having a digital reproduction offered for study... this can help in the preservation of all valuable archives,'' he explains. Of course, digital images can be compressed and stored in small formats.

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