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Reliance SMS package for youth

Special Correspondent

Messages can be sent to any mobile phone in Tamil Nadu free of cost

CHENNAI: In an attempt to create niche subscribers, Reliance Infocomm on Thursday announced new schemes catering for different segments.

"This is an effort to serve each segment after sensing the customer taste," V.G. Somasekhar, Circle CEO of Tamil Nadu, told mediapersons at a press conference on Thursday.

"Since 75 per cent of the mobile market in India is prepaid and all players are doing well, we thought it is time to further segment the market and consolidate our position."

The mobile service provider has a subscriber base of one million in the State, he said, adding that Chennai alone accounts for four-and-a-half lakh subscribers.

With nearly a lakh of the subscribers in the 20-29 age group, the company has announced an unlimited SMS pack for Rs. 30 a month. No hidden charges, the CEO swears.

The SMS pack allows students and youth to send messages to any mobile phone in Tamil Nadu free of cost.

Subscribers who just want incoming calls can stay connected at Rs. 995 a year.

The pack includes a talktime of Rs. 300 with a validity of six months, after which users can opt for plans starting from Rs. 149 a month to make outgoing calls. "This will come in handy for the elderly," Mr. Somasekhar said.

Urban users can opt for the new yearly packs starting from Rs. 2,200 to avail talk-time (for the entire amount) valid throughout the year while rural users can go in for a sachet e-recharge at retail outlets for any amount between Rs. 10 to Rs. 148, after their monthly quota of talk-time expires.

Reliance also announced a Rs. 440 pack that provides unlimited free calls to any of the million Reliance subscribers in the city, along with a talk-time of Rs. 300 that can be used to call other mobiles in Tamil Nadu and across the country.

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