The Hindu : Karnataka / Bangalore News : Marketing firms prefer more temporary staff

Online edition of India's National Newspaper
Thursday, Nov 24, 2005

Karnataka

Karnataka - Bangalore

Marketing firms prefer more temporary staff

Special Correspondent

Bangalore: Temporary staffing continues to thrive and more industry sectors are hiring. Salary levels have gone up.

"While 55 per cent of temporary employees are based in the larger metros, cities like Mysore account for another 20 per cent with the balance spread across the country," says Ashok Reddy, Managing Director, TeamLease Services which facilitates temporary staffing with 25,000 personnel currently on its rolls.

Contrary to popular perception, the information technology enabled services (ITES) and business process outsourcing (BPO) sector accounts for 10 per cent of temporary staff. Sales and marketing accounts for the largest number of 22 per cent. Industry sources reveal this is because many consumer goods and appliances have seasonal demands when more marketing efforts are required. There are phases of intensive marketing of new or upgraded products, lasting from weeks to months and more staff are needed.

Salaries for temporary staff are related to the proportion of those employed in a company. The more temporary staff a company has, the salaries are correspondingly higher in most industry sectors. Firms with less than 39 per cent of staff hired on a temporary basis, offer pay packets in the Rs. 5,000 range and those with 48 per cent or more, offer salaries in the Rs. 10,000 to 25,000 range.

Those seeking temporary jobs have different motives. For many it is to earn while they are studying and enhancing their skills. There are women who want flexible working hours while being homemakers and there are those who want to work only part of the year while volunteering their time for some cause rest of the time.

Among the younger age group, it is an easy way of acquiring job experience while looking at career options. With larger players emerging and offering service and liquidity capabilities, a large part of the white-collar temporary workforce may be shifting to the organised sector.

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