The Hindu : Tamil Nadu / Chennai News : Now, designer uniforms for Chennai Telephones employees

Online edition of India's National Newspaper
Friday, Dec 02, 2005

Tamil Nadu

Tamil Nadu - Chennai

Now, designer uniforms for Chennai Telephones employees

Staff reporter

NIFD designed clothes to give BSNL a corporate edge

CHENNAI: Employees of BSNL Chennai Telephones will soon sport trendy new uniforms specially designed by the National Institute of Fashion Design (NIFD).

BSNL linemen will wear printed shirts in light hues of green, grey and brown, quite different from the khakhi uniforms they have now.

"We consider the linemen as our brand ambassadors. They are the people who are in actual touch with our customers everyday," Chennai Telephones Chief General Manager K.B. Brahmadathan said at a function on Tuesday to introduce the uniforms. As a value-addition measure, BSNL is encouraging linemen to find out the grievances of customers, reasons why they surrender a telephone line and how their problems can be solved.

Brand identity

The introduction of trendy uniforms, designed in consultation with the employees, is one more step in BSNL's endeavour to give it a corporate edge, Mr. Brahmadathan said. The company is also thinking of uniforms for employees in the officer grade. People recognise the brand when the linemen wear the uniform, while employees also have a sense of identity, Mr. Brahmadathan explained. A pouch to keep a tool kit is a feature in the uniform.

Apart from the linemen, customer care executives and cable trench digging workers have also got new uniforms.

NIFT Director B.V. Somasekhar said the designs were created keeping in mind "both functional needs and comfort."

Customer care personnel have a smart grey blazer with an ethnic motif along the sleeves and the border. Trench digging employees have been given olive green vests and bermuda shorts for hassle-free working.

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