Tamil Nadu - Coimbatore   

Gearing up for more entertainment

M. Soundariya Preetha

FOR ALL TO SEE: The site for the proposed multiplex on Avanashi Road. — Photo: K. Ananthan

COIMBATORE: "I came here a few months ago. I like the people and the climate. It has vast business potential. But, there is a vacuum in the entertainment segment," says Vivek Agarwal, Chief Officer - Business Development (North) of E-City Entertainment.

Catering to people here with quality entertainment in a hygienic and pollution-free environment at a "very reasonable rate" is what Essel Group Enterprise aims at and has hence, come out with a multiplex proposal.

The plan is for a total built-up area of four lakh sq.ft on a 3.5 acre site on the Avinashi Road. The multiplex will have six cinema halls, food courts, games, shopping areas and health clubs. It will be a full family entertainment centre, points out Mr. Agarwal.

The project cost will be more than Rs. 50 crores and the civil works are expected to take off in another four months. It will be completed in a year from then. It will be a commercial hub and the initial investment by the space takers (shopping malls, food courts, etc) for their stocks is expected to be Rs. 400 crores.

Mr. Agarwal says that the success of the project depends more on the facilities that will be offered rather than the income of people. The city has a potential and the complex will cater to the requirements of all sections of society.

Coimbatore is witnessing an economic boom and such projects will only give a thrust to the growth. However, building plan approvals need to be expedited for such projects so that more such initiatives are encouraged, adds K. Viswanathan, the local consultant for the project.

"It will be a landmark for Tamil Nadu," says Mr. Agarwal about the project and the company is looking at similar projects in Tiruchi and Madurai.

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