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`Rules soon to check video piracy'

N.J.Nair

Apex body of film producers concerned over film festivals becoming venues for piracy



Benoit Ginisty

THIRUVANANTHAPURAM: The International Federation of Film Producers Associations is framing rules and regulations for conducting film festivals to check video piracy that is challenging the very existence of the industry, says Benoit Ginisty, the federation deputy director-general in charge of film festivals.

Mr. Ginisty is here to attend the 10th International Film Festival of Kerala (IFFK), which is accredited to the federation.

He would also ensure that the organisers have complied with the norms laid down by the federation for conducting the festival.

Branches in 24 countries

The federation is the international apex body of producers having branches in 24 countries including India, China, the United States, England, Spain, Canada, Argentina and Korea.

Ensuring the welfare of the producers and forming a link between industry professionals and producers of the member-nations, are its main objectives.

According to Mr. Ginisty, film festivals have become one of the major venues for pirating films.

The figures gathered by the Motion Pictures Association reveal that 80 per cent of the Hollywood films premiered at the festivals are recorded and posted on the Internet.

About 48 French films have also been put on the Net.

Since the trend of premiering films at international festivals is catching up, recording the films from the festival venues using mobile phone cameras and handycams has also become easy for the pirates.

These gadgets are smuggled into the screening venues and the films are dexterously recorded without giving the audience any room for doubt, says Mr.Ginisty.

The federation is framing the rules in association with World's International Property Organisation, a body attached to the United Nations Organisation to insulate the festivals from piracy.

The International Film Festival of India (IFFI) held in Goa recently and the IFFK have adopted a foolproof mechanism to check video piracy.

Along with such moves, the public should also be sensitised against piracy. Unless prevented, it would eat into the profits of the industry and its survival would be at stake, says Mr. Ginisty.

The federation is also giving due importance to cultivating a camaraderie between the producers and the organisers of various festivals across the world.

A pact is inked with the organisers of the accredited festivals to ensure that they do not end up merely as venues for screening films.

Instead, they should become a fora for a healthy dialogue between the producers and professional film-makers from different parts of the world. Interaction with the media is equally important, he says.

Indian films are gaining popularity in Europe and they are in great demand too. He cited the success of Lagaan as an example.

The IFFI and IFFK are also very popular in the European countries.

Those who attended the festival have described it as an amazing experience, says Mr.Ginisty.

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