The Hindu : Karnataka / Bangalore News : Governor calls for efforts to stop production, sale of fake Mysore silk

Online edition of India's National Newspaper
Wednesday, Dec 14, 2005

Karnataka

Karnataka - Bangalore

Governor calls for efforts to stop production, sale of fake Mysore silk

Staff Reporter

BRANDING: Governor T.N. Chaturvedi (right), Karnataka Silk Industries Corporation Managing Director P. Vijayan (left), and Registrar of Geographical Indication S. Chandrashekaran displaying the certificate at the registration ceremony of geographical indication for Mysore silk, in Bangalore on Tuesday. — Photo: Sampath Kumar G.P.

Bangalore: Governor T.N. Chaturvedi has called for efforts to end the production and sale of fake Mysore silk.

Speaking at the registration ceremony of geographic indication of "Mysore silk" here on Tuesday, he expressed concern over the sale of fake Mysore silk. However, Mysore silk has received endorsement from the Union Government and the brand name has now been registered, he said.

Minister for Sericulture and Excise C. Chennigappa said people are being deceived by traders who sell fake Mysore silk.

S. Chandrashekaran, Registrar of Geographical Indication, and Mahendra Jain, Secretary, Department of Commerce and Industry, explained that silk fabrics and saris woven from silk yarn made or processed in the State alone are eligible for the brand name. The facility for weaving the "silk mark" into fabric or sari has been developed because of the danger of misuse of labels.

The idea is to instil confidence among buyers about the quality and genuineness of silk. Several leading textile manufacturers, dealers and retailers have come forward to adopt the "Mysore silk" mark for garments and fabrics made or sold by them.

The geographical indication tag testifies to the uniqueness of the product in relation to the area of its origin and prevents the infringement of the reputation of Mysore silk by producers from other parts of the world. The GI mark serves as an identifier of the area of origin of the product and lets customers know that its unique quality is attributable to a particular territory. India has been successful in winning nine GIs, compared with more than 500 granted to European products. The country is the world's second largest silk producer.

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