The Hindu : Business : Tata Daewoo unveils Novus range in South Korea

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Saturday, Dec 24, 2005

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Tata Daewoo unveils Novus range in South Korea

Staff Correspondent

Offers wider choice in medium size trucks

MUMBAI: Tata Daewoo Commercial Vehicle Company Ltd. (TDCV), the second largest commercial vehicle manufacturer of South Korea and a 100 per cent subsidiary of Tata Motors, on Friday unveiled the Novus range of medium size trucks, in 4.5 tonne, 5 tonne and 7 tonne models, in South Korea.

Offering the power and space of a heavy truck in the medium size class, the Novus range of medium size trucks will be the most competitive vehicle in its class, claims the company in a release. It comes with the highest engine output, biggest deck size, most spacious cabin, and trim levels as good as passenger cars, it adds. It will create a turning point in the Korean truck industry, by offering customers, for the first time, a wider choice in medium size trucks.

Ravi Kant, Chairman of TDCV, unveiled the range at COEX in Seoul. The range will be sold from January through TDCV's channel partner, Daewoo Motors Sales Corporation, which at present sells TDCV's existing range of heavy commercial vehicles. The Novus range's safety features meet the European Cap Safety test. Along with improved power train and superior comfort, it will set a new benchmark in medium size trucks.

Besides being the second largest commercial vehicle manufacturer in the domestic market, TDCV has emerged as Korea's largest exporter of heavy commercial vehicles. It currently accounts for 65 per cent of all such exports from the country. About 40 per cent of its turnover is from exports to countries such as South Africa, the Middle East and Southeast Asia. Tata Motors had acquired TDCV in 2004.

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