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An event to showcase a multi-faceted city

S.S. Kavitha

3rd edition of `Madurai Mystique' coming to town


MADURAI: There is no doubt that this city, a cultural hotspot of Tamil Nadu, if given the right impetus, will spur industrial and economic growth. Madurai has all the inherent advantages to become a class tourism destination, being home to world-renowned Meenakshi Sundareswarar Temple, Thirumalai Nayak Palace and other edifices.

The city is also becoming a centre for medical tourism through the efforts of many renowned city hospitals. Currently efforts are on to convert Madurai airport into an international airport eventually linking the city with Singapore, Colombo, Kuala Lumpur and cities in the Middle East.

In an effort to promote Madurai as an international tourist destination, showcasing it as a gateway for Tamil culture and attracting more visitors and investors, the Confederation of Indian Industry (CII) Madurai zone will organise the third edition of `Madurai Mystique 2006,' a conference-cum-exposition on investment opportunity in tourism sector at Hotel Sangam on January 28 and 29.

The agenda

The objective of the two-day event is to promote and reinforce Madurai as the `Gateway to heritage and culture' and create awareness of the various facets of the Temple City. Students will participate in a paper presentation competition on tourism and the first three winners will be awarded with cash prizes of Rs.3,000, Rs.2,000 and Rs.1,000.

The event will deal with various topics, including Madurai as gateway to culture and heritage, as tourism hub, infrastructure development-a key enabler for tourism growth, and panel discussion on the road ahead.

P. Mohan, Member of Parliament, will inaugurate `Madurai Mystique' while Karumuttu T. Kannan, Managing Director, Thiagarajar Mills Ltd, D. Raajendiran, District Collector, D.J. Dinakkaren, Commissioner, Madurai Corporation, R. Venkatraman, retired professor of Art History, Madurai Kamaraj University, Perumalsamy, Assistant Director, Tamil Nadu Tourism Development Corporation, will participate.

The event will also provide an opportunity for tourism and allied industries to showcase products and services offered by them to the public through an exposition, which will run concurrently at the same venue. The earlier editions of `Madurai Mystique' were held during 2002 and 2004.

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