Online edition of India's National Newspaper
Wednesday, Feb 01, 2006
Online edition of India's National Newspaper Wednesday, Feb 01, 2006 |
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Tamil Nadu
Special Correspondent
Glynn Ward, Department of Agriculture, Western Australia government (right), at a press conference in Chennai on Tuesday.
CHENNAI: Australia has planned to double its exports of summer fruits to India this year, according to Glynn Ward, a senior official of the Agriculture department in the Government of Western Australia. Now, the value of exports is Australian $236,000 (equivalent to about US $196,700). 100 tonnes were exported, which would go up to 200 tonnes this year. The plan is to take it to 1,000 tonnes by 2008, Mr Ward, a research officer, horticulture plant industries, told mediapersons here on Tuesday on the eve of the launch of a two-week-long campaign to promote the Australian summer fruits. These included peaches, plums and nectarines. (The fruits will be available in all leading supermarkets and fruit shops all over the country in the next two weeks.) Considering the potential in terms of market size, growing demand for imported fruits and expanding wealth, Australia has decided to attach greater importance to India, he said, adding that Malaysia, Singapore and Taiwan were now among the major markets for the Australian fruits. For retailing the summer fruits, the Australian authorities had tied up with Indian firms in Chennai, Mumbai and Delhi. P.S. Krishnan, Head for south India of Australian Trade Commission, said Australians were working on the improvement of infrastructure including cold chains in India and transfer of expertise and technology. More investment in marketing and brand building had also been proposed. The Australian Government had drawn up a strategy for food industry for India. As per the strategy, it has been planned to increase the exports under the food and beverage segment from the present A $90 million (US $75 million) to A $300 million (US $250 million) in five years.
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