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Lifestyle study of IT professionals

CHENNAI: Chennai-based market research firm Kaybase has completed the first detailed study on the lifestyle of IT professionals in Kerala including their media habits and money spending patterns. The study reveals that two-fifths of them spend much more than Rs. 1,000 each month on entertainment. "In no other market segment can we see so much purchasing poweer packed into one small area," says a release quoting Kaybase CEO R. Ashok.

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