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TVSE's direct contact programme with SMEs

CHENNAI: TVS Electronics has launched `SankrITi', a nationwide consumer road show to promote the range of dot-matrix printers, keyboards and consumables. According to a release, SanskrITi is an exclusive direct contact programme with SMEs with special focus on consumers from retail and service sectors. The first phase of the road show is from February 22 to 25. The company aim to reach 750 towns and engage 2,500-5,000 channel partners with this five-month- long road show.

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