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Motorola pact with DSCL's Hariyali Kissan Bazar

NEW DELHI: Motorola has announced an alliance with DCM Shriram Consolidated Ltd. (DSCL)'s Hariyali Kisaan Bazaar chain of rural/semi-urban utility marts for sales and distribution of handsets. While Motorola will be able to establish its handsets sales in India, the alliance is seen as a perfect match of Hariyali Kisaan Bazaar's expertise in rural retail, and Motorola's new BharatMoto initiative, aimed at connecting the next billion through India's mass-market consumers in rural/semi-urban areas.

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