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Presenting India in its various forms

Special Correspondent

Discovery's new programme on food, places Floyd Week's first episode captured palaces and food of Jaipur

JAIPUR: Discovery Travel & Living, the international lifestyle TV channel, started its India fare on exquisite cuisine this past Monday with the launch of Floyd Week, a one-hour programme exploring culinary delights and travel locations in the country. The first of the chosen cities was Jaipur, to be followed by Chennai, Kolkata, Mumbai and Goa— in that order.

"The uniqueness of the multi-faceted India lies in its regional cuisine, culture, festivals and geographical idiosyncrasies. Keith Floyd, one of the most admired travel chefs, will explore Indian food and French wine in half an hour back to back programmes— Floyd's India and Floyd Uncorked," said Rajiv Bakshi, Manager (Marketing and Communications), Discovery Networks India, here.

The first episode pictured the attractive landscape, the magnificent palaces and gastronomical delights of the Pink City, though the locals found the choice of the food item by the celebrity chef— mutton biryani, cooked against the backdrop of Jal Mahal— alien to the place. But then the Jaipur fare also had Rajasthan's own "Baingan subzi" (brinjal curry) discovered from a neighbourhood village, and the visuals of the real city— its Bapu Bazar, Hawa Mahal, cycle rickshaw rides and the camel ride.

In the coming days the fares getting ready on Discovery Travel &Living— a brand from the Discovery Communications— are vindaloo in Goa, street food in Mumbai, Chettinad food in Chennai and fish curry in Kolkata. "Floyd's India presents true India in its various form and interpretations. It serves as an ideal guide for viewers, both from India and abroad, with a complete representation of every city it visits," said Aditya Tripathi, Vice-president (Lifestyle), Discovery Networks India.

The channel, which is less than a year old, claims larger viewership than many established English channels in the country. In India, three Discovery brands— Discovery channel, Animal Planet and Discovery Travel & Living— together account for 77 million cumulative subscribers.

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