The Hindu : Business : Blow Plast's retail initiatives

Online edition of India's National Newspaper
Saturday, Mar 18, 2006

Business

Business

Blow Plast's retail initiatives

Corporate Reporter

CHENNAI: Blow Plast, the marketing arm of VIP Industries, a leading luggage manufacturer, is planning to add 42 exclusive showrooms across the country by the end of the current financial year.

In Tamil Nadu, the company will add three showrooms, taking the total to seven exclusive showrooms, according to Parag Dani, Head (Retail).

Addressing presspersons here on Thursday, Mr. Parag Dani said the company will increase its retail presence and in terms of space the total retail area will increase to 8,000 sq.ft by March 2007 from 3,100 sq.ft. at present.

At the national level, Blow Plast is looking at nearly trebling retail space to 1.22 lakh sq.ft. This will be done through 85 standalone brand stores and 41 franchisee stores, he said.

Blow Plast has a 65 per cent share in the organised market for luggage in India with its mainstay brand VIP commanding 97 per cent `awareness' among consumers, Mr. Parag Dani said.

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