Andhra Pradesh - Visakhapatnam   

Retailers reap rewards at The Hindu display contest

Staff Reporter

269 contestants from Visakhapatnam city and the suburbs take part

ONE FOR THE ALBUM: Winners of The Hindu Retailers' Display Contest with their prizes in Visakhapatnam on Friday.

VISAKHAPATNAM: Winners of the `Retailers Display Contest' conducted by The Hindu were given away prizes at a function here on Friday.

The contest was conducted from February 15 to March 16 for a total of 269 retailers, 139 in the city and 130 in the suburbs.

The retailers were asked to display the publicity material and the group publications.

T.V. Suresh, Regional General Manager of The Hindu , Visakhapatnam, visited all the stalls for rating them.

For the city and the suburbs, first, second and third prizes and five consolation prizes each were given.

More participants

Addressing the retailers on the occasion, Mr. Suresh said in contests in the previous two years the number of retailers was limited to 40 but this year it was increased to 269.

The four factors of displaying publicity material and group publications, interest taken to get more material and sales were taken into account while deciding the winners.

While all had performed in a first rate manner, some of the retailers had done a very good job, he said.

Winners

Following are the winners: City: First Prize: L. Balaram, Sagar Pan Shop; 2. P. Sridhar, S.L.V.K.M. Books and General Emporium; 3. Durga Prasad, Surya Pan Shop; Consolation Prizes: V.V.S.N. Murthy, Durga Pan Shop; M. Rama Sankara Rao, Krishi Pan Shop; S. Venkata Rao, Narendra Bakery and Pan Shop; V.V.E.M. Gupta, Sita Pan Shop and T.V. Nageswara Rao, Sri Polamamba Milk and Pan Shop.

Winners for suburbs: (Sriharipuram, Gajuwaka, Gantyada, Vizag Steel Plant, Simhachalam, Madhurawada, Visalakshinagar and Scindia.): 1. T. Narasimha Rao, Appa Rao Pan Shop; 2. K. Gopal, Lakshmi Pan Shop; 3. R. Suryanarayana, G.B.N. Book Stall; Consolation prizes: K. Krishna Rao, Tirumala Pan Shop; K. Kameswara Rao, Rajani Book Stall; M. Durga Rao; Durga Rao Pan Shop; Ch. Appala Naidu, Mahesh Pan Shop; and A. Venkataramana: Mutyamamba Pan Shop.

Mr. Suresh gave away the prizes, which included microwave oven, mixer and trolley bag as the first, second and third prizes and steam irons consolation prizes.

A. Seshagiri Rao, Assistant Regional Manager of The Hindu , proposed a vote of thanks. Senior Sales Officer M. Ravishankar said the contest would be continued in future.

`Encouraging contest'

Retailers felt that it was a good encouragement for them and had increased competition.

"I was given good publicity material and the staff encouraged us. Because of the display the sales improved," said V.V.S.N. Murthy of Akkayyapalem.

Ram Sankara Rao of Sitammadhara felt visibility of the publications had improved. The new look Sportstar grabbed the attention of people with its striking photos, Sankara Rao said.

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