The Hindu : Andhra Pradesh / Hyderabad News : The world's favourite jeweller from Dubai

Online edition of India's National Newspaper
Saturday, Mar 25, 2006

Andhra Pradesh

Andhra Pradesh - Hyderabad

The world's favourite jeweller from Dubai

BRAND Alukkas is a name that is the golden mantra for over 10 million people in 7 countries since 1956. Through its 61 outlets adorned with over 100,000 designs and armed with the world's first ever ISO 9001 and 14000 certifications for a jewellery retailer, it has been at the forefront of jewellery retail in Dubai, since 1987. It has been selected as the `Best Retailer of the Year 2005' in the Middle East.

Over five decades old, the quality, variety and design distinction that Alukkas consistently brings to the jewellery trade, gives it a unique advantage over the rest of the industry players. Today, Alukkas is a preferred jeweller in UK, UAE, Muscat, Qatar, Bahrain, Kuwait and India.

Alukkas, for its sheer purity, uniqueness, international chic and with over 1,00,000 sq. ft. retail space in jewellery alone has earned the distinction of being the world's No. 1 22 kt gold jeweller. It has introduced many genres of jewellery to the market - ethnic, classic, light, playful, chic, contemporary...and the creative process continues unabated.

Alukkas' 61st retail outlet takes off in Hyderabad with a four-floor showroom in the bustling jewellery district, Punjagutta. The store will showcase 22 kt gold and diamond jewellery from India, and abroad, particularly from Singapore, Turkey, Italy & Arabia, for weddings, parties, teens, office wear and everyday wear, along with the legendary promise of 22 kt purity! All pieces of Gold Jewellery will be of 916 (22 kt) purity, BIS Hallmarked. The customers will have an opportunity to check the purity of the items whether or not purchased from Alukkas with the computerised purity analyser installed in the store.

Diamonds and Alukkas are almost synonymous. Alukkas has introduced, for the first time in India, the truly superior IF Clarity D Colour range of Belgium diamond jewellery. All its diamonds come with an authenticating VVS1 certification.

Today, alukkas has also established a reckonable presence in the fields of retail, jewellery, textiles, money exchanges, information technology and departmental stores.

And behind it all, is Mr. Joy Alukkas, a technopreneur with a far-reaching vision. His blueprint for the future includes having 100 retail outlets by 2008 and launching a separate wholesale foreign exchange division that trades in foreign currencies with banks and other financial institutions.

The inauguration will be a glittering affair, with Ms. Sada, famous film star, doing the honours, at 11am on Sunday, 26th March, 2006.

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