The Hindu : Business : Samsung launches new digital products

Online edition of India's National Newspaper
Wednesday, Apr 05, 2006

Business

Business

Samsung launches new digital products

Special Correspondent

To invest $20 million in Noida plant

— Photo: G. R. N. Somashekar

NEW DIGITAL AGE: (from left) Pradeep Tognatta, Director Sales, Samsung India, R. Zutshi, Deputy Managing Director, and Rajiv Kenue, General Manager-Audio Video Products, at the launch of new digital products in Bangalore on Tuesday.

BANGALORE: Cashing in on digital convergence, Samsung on Tuesday launched YP-D1, the world's first MP3 player with camera, Pro815 digital still camera and VP-DC, the DVD Camcorder.

All these products would be imported.

Announcing the company's strategy at the launch, the Deputy Managing Director, Samsung India, R. Zutshi, said the company was looking at a new category of business in digital convergence.

The focus would be on convergence and lifestyle and products would be built around this.

Mr. Zutshi said the investment in India would be $20 million this year, which would go into the Noida plant for increased capacities of television manufacturing. So far the company had invested $150 million.

The company, he said, was aiming at 20 per cent growth in revenues.

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