New Delhi   

A new designer label for women launched

Madhur Tankha

NEW DELHI: The School of Fashion Technology (SOFT) on Friday unveiled a new designer label targeted at women of all age groups at its premises here in South Delhi.

SOFT Dean Rythma Bhatia and New York-based journalist and art critic Tracey Hummers launched the new eco-friendly line that is aimed at women who are fashion-conscious yet do not want to distance themselves from simplicity.

Ms. Bhatia, who has been instrumental in successful planning, execution and supervision of the event, pointed out that the brand aims at creating an attire that speaks volumes about the true enigma of a woman, trapping her charisma, binding the endless energy and possessing the elegance without going overboard with silhouettes, mind-boggling pricing or embroidery.

On the brand's expected sales, Ms. Bhatia said: "The potential for our garment is huge. We cannot only retail our garments from our factory outlet but also through various chains. Since we have our designer base at the SOFT, there is no dearth of imagination and innovation. We are therefore fully prepared to handle even the celebrity wardrobes all on our own."

Printer friendly page  
Send this article to Friends by E-Mail

Stories in this Section

Plan to check power theft
Aamir gets to play a fan for once
Will shutters down in Delhi mean crime rate up ?
Dramatic re-creations of "The Gospel of Judas"
The march of fashion
Farhat Suri files papers for Mayor's post amid drama
Adding colour to lives of leprosy patients
Sheila presents water conservation awards
Art exhibition with a difference
Traders rush to beat affidavit deadline
`Engage Tihar under-trials for work, pay wages'
Protest against anti-conversion Bill
Subhash Chopra plans `satyagraha'
A new designer label for women launched
NHRC seeks response on prisoners
Delhi High Court gets Acting Chief Justice
A colourful protest
Power charges all set to go up in Delhi again ?
Briefly
In the Capital Today

Copyright © 2006, The Hindu. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu