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Hutch engineers a smooth transition
Special Correspondent
KOCHI:
The cellular major Hutch has created new advertisement space and redefined typical brand launch patterns.
Sources here say the transition from BPL Mobile to Hutch is, by and large, smooth because of the ability to "think out of the box" and position it differently in the highly cluttered telecom space of the State. The company has literally started painting the town pink. Mobile units with laser projectors move around Kochi, Thiruvananthapuram and Kozhikode cities projecting the Hutch logo and colour on buildings. The projections turn the buildings pink. Another novelty is the floating billboards. Hutch has introduced these on the Marine Drive backwaters.
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