The Hindu : Business : Maruti launches 3-in-1 package

Online edition of India's National Newspaper
Thursday, Apr 20, 2006

Business

Business

Maruti launches 3-in-1 package

Special Correspondent

Joins hands with IOC and Citibank to run the programme

LOYALISTS REWARDED: Jagdish Khattar, Managing Director, Maruti Udyog, flanked by S. Behuria (right), Chairman, Indian Oil Corporation, and P. S. Jayakumar, Country Business Manager, Citigroup India, at a press conference in New Delhi on Wednesday. — Photo: S. Subramanium

NEW DELHI: Maruti Udyog Ltd (MUL) on Wednesday came out with an innovative scheme that could enable existing customers earn rebate on petrol, servicing services and shopping as well as a hefty additional discount up to Rs. 20,000 on purchase of a new vehicle from the company by way of loyalty reward.

Called `Loyalty cum Rewards Programme', the scheme will be operated through a free-of-cost autocard, which will be issued to those who join it. The company has joined hands with IOC and Citibank to run the programme.

Under the 3-in-1 package initially launched in 36 cities at a symbolic function here by MUL Managing Director, Jagdish Khattar, existing and new customers using the card will get discounts at IOC fuel pumps.

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