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Jewellers do roaring sales on Akshaya Tritiya day

Staff Reporter

KOCHI: It was a day of roaring business for jewelleries on Sunday, with people thronging the shops to buy gold on Akshaya Tritiya day, considered auspicious for making new purchases and starting new ventures.

All the jewellers opened shops by 7 in the morning and remained open till around 8.30 or even 9 in the night. Many arranged for extra staff and special counters to deal with the crowd.

Around 62 kg of gold was sold through the outlets of Joy Alukkas all over the State till noon, according to Vinod, manager of Joy Alukkas in Kochi. The rage was not confined to gold alone. Diamonds worth Rs.40 lakhs were also sold at Joy Alukkas outlets in the State till 2.30 p.m.

Joy Alukkas also chose the day to launch a new product, a diamond-embossed gold locket with the image of Mahalakshmi, Goddess of Wealth. The lockets, with the name `Samrudh', specially designed for the occasion, were sold out before noon. It comes in the price range of Rs.4,000 - 6,000.

The countrywide sales of Joy Alukkas till afternoon touched around 100 kg of gold, through its 11 outlets all over India.

There was heavy rush at Josco, another city-based jewellers. The crowds were even more than the last time, according to the manager. Traditional items were moving more than the modern designs. Gold coins were also in high demand.

The Akshaya Tritiya purchases started becoming a rage in the State only recently. Now, not only jewellers, merchants of all other ranges have also joined the Akshaya Tritiya crowd in a big way these days.

Major textile shops like Parthas have launched schemes and offers to mark the day. Seematti, another prominent textile group, inaugurated its renovated showroom for kids to coincide with Akshaya Tritiya.

Thiruvenkitam, patron of the group, Beena Kannan and Gauthram Reddy were present. Indus Motors is offering gold coins to people who buy vehicles on the day.

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