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Canon rolls out range of products
Staff Correspondent
CHENNAI:
Canon India Pvt. Ltd. has rolled out 36 new products to attain market leadership in two categories — digital cameras and digital copiers — by the end of 2006.
Inaugurating the national launch of Canon products here on Tuesday, Alan Grant, President and Chief Executive Officer, Canon India, told presspersons that the company's strategy was focused on new initiatives that deliver high performance using latest technology to business customers.
Alok Bharadwaj, Vice-President, Canon India, said the company had earmarked Rs. 30 crore for its marketing initiatives in India this year. Out of this 30 per cent would be dedicated to the South.
Canon announced the launch of its two exclusive retail zones in New Delhi and Chennai. The company had so far set up 42 Canon retail stores in the South.
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